NAME: Cindy Crawford
BORN: February 20, 1966 in DeKalb, Illinois and grew up in DeKalb and Chicago. Cindy was raised in the farming town of DeKalb, Illinois (her dad, an electrician, and her mom, a hospital lab worker, married when they were teenagers).
DISCOVERED: Elite's "Look of the Year Contest" 1982 (she was 17), which she lost.
INCOME: Approx. $9 million (U.S.)per year. Her rate is $10,000 a day for editorial work.
RÉSUMÉ: The most commercial model of her time, Cindy has appeared on more than 400 magazine covers (Cindy got her first Vogue cover in the 80's, which prompted her to move to New York from Chicago.) Cindy starred alongside William Baldwin in 1995 movie "Fair Game" (it bombed.) Did TV documentary show called "Sex with Cindy Crawford" for ABC (it also bombed.) Cindy was in a series of Pepsi commercials in the late 90s. She hosted MTV show 'House of Style' for 6 years. Modelled for Versace and has an Ellen Tracy ad campaign. Has seven calenders and two exercise videos which have sold more than 5 million copies worldwide. Owns own company: Crawdaddy Inc. which only deals with managing her career. She will have a lead role in 'Baywatch', which is scheduled to become a movie. Has her own jewelry line.
Cindy been spokesmodel for Revlon cosmetics since she was 23. She made $3 million per year through her Revlon contract for 20 days of work per year. Her contract ended at the end of the year 2000 and she has been replaced by a younger spokesmodel. "It's a new era. We're moving with the times and we need a new face to reflect that." says a Revlon spokesperson for the New York Post.
FAMOUS FOR: Being the biggest "supermodel" EVER. The mole just above her lips on the left side of her face (earlier in her career she was told she should remove it!). Was married to Richard Gere for 3 years. Cindy has appeared in two issues of Playboy magazine.
HOME: Cindy has an apartment in New York City's Upper East Side and a $1.8 million Spanish-style mansion in Brentwood, California. Has cottages in Westchester, New York and a beach house in Malibu, Cottages. She lives in the same New York City apartment as Linda Evangelista, Christy Turlington and Winona Ryder.
SWEETIE: Wed on May 29, 1998 to Rande Gerber. Cindy and Rande went barefoot at their small (100 guests) wedding at the Ocean Club on Paradise Island in the Bahamas. She had son (Presley Walker) with Rande in 1999. Before Rande, Cindy was married to Richard Gere for 4 years (1991-1995).
OTHER: Perhaps the most famous of all supermodels, Cindy has been modelling for 25 years. She has recently limited herself to 4 magazine covers per month. She was frequently rumoured to be a lesbian, especially after appearing on the cover of Vanity Fair shaving lesbian KD Lang. On May 6, 1994, the London Times published a full page advertisement in which Cindy and Richard Gere proclaimed their heterosexuality. It cost Cindy and Richard $30,000. Cindy has an ulcer. Cindy got her start in modeling at fifteen years old while living in DeKalb, Illinois. Three years later in 1983, she competed in Elite Model Management's Look of the Year competition, placing among the top 15 finalists. She went on to become one of the most successful models of all time, appearing on over 600 magazine covers worldwide. This means that nearly half of Cindy's life has been spent in wardrobe, hair and makeup and then, in front of the camera.
Cindy's career continues to thrive as she successfully capitalizes on her ability to both sell and create products. Her reputation as a smart and savvy businesswoman combined with her willingness to push herself and take chances has provided unparalleled opportunities in the worlds of fashion, beauty, publishing, film and television.
As a result, Cindy currently enjoys an extremely successful career off the runway as an entrepreneur and spokesperson for various companies and charitable organizations. Unique in that she is one of the most beautiful women in the world, yet at the same time has the appeal of "the girl next door," consumers feel as if they can approach her, relate to her and trust her, making her an extremely valuable asset as a company spokesperson.
Cindy's name and face have been responsible for launching numerous new brands, as well as repositioning such classic staples as Revlon and Pepsi. Her 1993 Pepsi commercial remains one of the most notable and award-winning of all time, and her follow up commercial for them in 2002, "Always a Classic" underscores Cindy's timelessness.
In addition, Cindy continues her role as a worldwide spokesperson for Omega watches that began in 1995. Cindy's global popularity has enabled Omega to bring her to countries as varied as India, Russia, China, New Zealand and Dubai, where her universal appeal is evident. In 2003, Omega called upon Cindy's expertise and vast experience both in front of the camera and behind the scenes to assist them in repositioning their advertising. The new campaign was launched to wide acclaim during September fashion week in London.
Her strong belief in the importance of maintaining a healthy lifestyle lead her to a five-year partnership with 24 Hour Fitness, for which she served as both a face of the company and a member of the corporate board. Currently, she also maintains her relationship as a spokesperson for EAS Health and Sports Products.
In April 2003, Cindy teamed with Clairol to promote the company's Nice N' Easy hair color brand - a likely relationship that reflects Cindy's busy lifestyle as a working mom and need for simple yet effective beauty solutions.
Following on the success of her signature fragrance collection that launched internationally in 2002, in the fall of 2003 she released "Cindy Crawford Feminine," a fragrance created to reveal a more personal, private side of her personality. A third fragrance will follow in 2005.
At the same time, she is currently developing a revolutionary "age-maintenance" skin care line called "Meaningful Beauty" with renowned French cosmetic surgeon Jean Louis Sebagh. Crawford has teamed up with the preeminent leaders in the direct marketing world, Guthy-Renker to bring consumers a product that is highly effective and affordable yet accessible to everyone. Shot on location in Paris, London, Los Angeles and her hometown of DeKalb, Illinois, the infomercial, set to launch in the fall of 2004 will prove to be unlike anything consumers will have seen before.